Автор работы: Пользователь скрыл имя, 22 Сентября 2013 в 16:09, доклад
American car manufacturers believed in the philosophy of mass production producing high volumes and achieving economy of scale. They always chose to offer minimum fundamental variety to keep the production costs low and offered very high peripheral variety.
Japanese auto manufacturers offered more distinct models to choose from and less option combinations thus increasing the fundamental variety. One of the reasons for this fundamental difference in product variety offered was because of the production strategies followed by them.